Resources

Worldscan clients enjoy the talents of a highly skilled cadre of partners.

Applatech code-crunchers specialize in NT, C++, and Java program design.

The Champion Agency is a top-tier business-to-business communications agency which excels in collateral development and print media buying.

Gits Graphics designs grace products from AT&T to WhizzO Advert. Co.

LeMoine Studios is an award-winning graphics boutique specializing in outdoor media. LeMoine designed the Worldscan web site template.

Millennium Information Systems is an IBM Global Services partner specializing in high-speed, high-volume database design, implementation and service.

Miller Meester Advertising is a full-service agency with an emphasis in agribusiness.

Rhea & Kaiser is a full-service agency with extensive agribusiness, medical, and financial expertise.

COPYWRITING

Radio and print journalists, advertising pros and PR specialists form the core of Worldscan's copywriting team.

These aren't a bunch of junior account execs playing "reporter." These are highly skilled professionals.

What's our greatest strength? Clients say editing and fact-checking. Worldscan is synonymous with clean, clear, accurate copy.

We're also expert at finding the best hook to sell your story.

So what's our biggest weakness? No doubt our willingness to give it away.

We'll edit and proof copy of your choice for free. Once you've tested our talent, we're certain you'll hire us for more.

Call or email Worldscan for more details.

INTERNET SITE DEVELOPMENT, MARKETING, RESEARCH & HOSTING

Worldscan has been developing award-winning internet sites for UNIX, LINUX and NT servers since 1994.

Particular strengths:

Content development and management -- writing, editing, and updating the goods.

Javascripting and CGI -- creating useful tools to enhance the value of your sites.

Web hosting for every need and budget.

Databases.

RATES

Project estimates or retainers can be quoted for any assignment.

One of the reasons Worldscan rates are so good: we don't pay the CEO a seven-figure salary. Unless you count the two zeroes after the decimal point.

About...

Worldscan Internet Intelligence Services, Ltd. is a unit of WhizzO AdverT. Co., a Florida corporation headquartered adjacent to the Kennedy Space Center in Merritt Island, Florida. Worldscan internet facilities are in Illinois, Ohio and Maryland.

WhizzO AdverT. Co. offers one of the web's largest and most provocative compilations of marketing theory, news and information. WhizzO is where the staff of Worldscan sounds off, and you can too. Please visit!

Worldscan respects your privacy. If you contact us, we promise never to sell, trade, or give away any information you supply to us to anyone, ever, without your explicit permission. (In other words, if you retain us to help sell your latest gadget, we will of course be talking about you and your gadget to customers, vendors, media, etc. If you don't hire us, no one will hear a peep.)

To the best of our ability, information presented here is current and correct. Clients and prospective customers should always verify rates and services, as they may differ from what's presented here.

Worldscan Intelligence Services, Ltd.
2569 Newfound Harbor Drive
Merritt Island, FL 32952
321-452-4140 • 800-709-SCAN (7226)          ©2002 WhizzO AdverT. Co. All rights reserved.

Help/Hints

www.worldscan.com is constructed entirely with layers. This means your "back" button won't load the previous layer; use the link buttons instead to navigate.

You should view this with a version 5 browser or better.

Clicking on any of the ten main links will open a different layer or window. Clicking the Worldscan logo will return you to the start-up page.

For a complete content list, click Sitemap. Click here for Worldscan Hosting Help. To get your own Worldscan-hosted web domain, or for information, click here.

To report a problem, use this

If you're looking for all the philosophy, phun, and other nonsense you've heard about, head over to our parent site, www.whizzoadvertco.com.

We hope you enjoy the site. If you have ideas or suggestions, please let us know!

Worldscan

Some agencies are more equal than others.

Whether you're a blue-chip firm or an aspiring unknown, Worldscan communications services deliver outstanding results and uncommon value.

We're the agency for smart people.

Here's why. Check out our heritage, clients, accomplishments, services, partners and rates.

Services

Worldscan Intelligence Services, Ltd is a diversified communications counseling service focusing on these key disciplines:

• copywriting for advertising, direct-response, publicity, case studies, infomercials, collateral, newsletters, annual reports, training and promotional materials.    more...
  
  
• strategic planning and counsel, including original research, trend analysis, creative and advertising strategy development, communications planning and results measurement.
  
  
• publicity services including writing, pitching and placing, media tours, media events, crisis management and media training.
  
  
• special events marketing and management including promotional tours, on-site events, in-store promotions, event and corporate sponsorships, grand openings and awareness-building.
  

• internet site development, marketing, research and hosting on Worldscan commercial-grade servers, or your own box. Worldscan has been developing award-winning internet sites since 1994. Our monitoring center is the internet gold standard for intelligent information retrieval and analysis.    more...

Information

Worldscan Intelligence Services, Ltd maintains facilities in Florida and Palatine, Illinois, near Chicago. The firm was incorporated in Illinois in 1994 by Scott Champion, Sarah Mayer, Avril Webster, and Steven Webster. Michael Glazier became a partner in 1996.

In 1998, Worldscan was acquired by WhizzO AdverT. Co., a Florida firm founded by the Websters. Corporate offices were moved from Chicago's Northwest Tower Building in the historic and trendy Wicker Park neighborhood to Merritt Island, Florida, adjacent to the Kennedy Space Center on Florida's East Coast. Orlando International Airport is a convenient 45-minute journey.

Steven Webster, previously Group Creative and Account Director at Ogilvy & Mather, has served as President and CEO of WhizzO AdverT. Co and its predecessor, Creative Marketing Management, since 1991. (The "WhizzO" name derives from his long-time fascination with Monty Python's Flying Circus. One of the names the comedy troupe considered was "WhizzO Comedy Hour.")

Worldscan boasts a long, successful, and highly original marketing record. View a client list and a review of accomplishments.

Accomplishments

Corporate-sponsored sports events and stadiums are run-of-the-mill these days. But until Jim Beam Distillers changed the name of the former Spiral Stakes pre-Derby horse race to the Jim Beam Stakes, media would routinely avoid mentioning the corporate sponsor. Once Worldscan's CEO took over media relations, even the choleric New York Times gave in and referred to the Jim Beam Stakes by its new name.

We reintroduced syndicated sports radio programming with the hugely successful "Consort Sports Report with Gary Fencik." The Chicago Bear safety's show revitalized a tried-and-true concept: the sponsored broadcast program. Alberto-Culver's show (Consort is Culver's men's grooming products line) was made possible by changes in FCC commercial rules, which Worldscan staff successfully exploited.

Strategic and affinity marketing relationships are standard operating procedure today. They were unheard of 20 years ago when we developed one of the very first: a union between pet food giant Kal Kan and the American Animal Hospital Association, the nation's largest association of companion animal veterinarians. Kal Kan funded a series of AAHA public service announcements. It was AAHA's first venture into television, and Kal Kan's most successful appeal to this key product purchase-initiating audience. (Pet owners buy what the vet recommends!)

more accomplishments

Accomplishments

Steven Webster coined the term guerrilla marketing with his savvy and successful launch program for McKids, a childrens' clothing joint venture between McDonald's and Sears. The stand-alone stores were sited in urban -- well, yuppieland. Rather than waste his client's budget on high-cost newspaper and TV, he negotiated contracts to drape McKids Store banners from streetlights on the blocks surrounding stores. Coupled with other "guerrilla" tactics, the store launches were huge -- and inexpensive -- successes.

The ne plus ultra of event marketing took place during the years-long rollout of Brand Central, the former Sears appliance department. When Sears decided to push home electronics and brand names, we created a true marvel to prove that Sears now meant much more than appliances: a 16-ton truck equipped with stadium seating, a monster sound system, and a four-color laser that projected a custom Brand Central light show. Brand Central Laser One performed hundreds of shows at dozens of cities. With each performance, Brand Central set a new store sales record. Brand Central remains the largest home appliance/home electronics seller in the US.Laser One still tours for other clients.

more accomplishments

Accomplishments

Name a career highlight? Linking up Bob Vila and Craftsman. We pursued the idea for years, finally succeeding in 1990, when Bob's "Home Again" premiered as a syndicated TV show sponsored by Sears. (And it's taken another decade for Sears to start using Bob as an in-store draw.) We even found Bob the house he rehabbed in Chicago's Wicker Park neighborhood.

We've written hundreds of press releases. Personal favorites: our paean to Western Publishing's one billionth Golden Book, which landed on the front page of major papers like the Chicago Sun-Times, and a fear-provoking dispatch on the bufo marinus toad. While managing a veterinary conference in Orlando, we learned the toads, whose poison can kill smaller pets, had hopped their way from Miami right to the southern outskirts of Orlando. A sensationalized press release had sensational results: Orlando media -- well, got all hopped up. The story played for several days, then peaked after an Orlando resident phoned a local TV station to report that one of the frogs was in his front yard! The vets loved it.                        ... back to beginning (quite a story, isn't it?)

Innovative. Affordable. Successful. What company doesn't want more of that?
Contact Worldscan to get some!

Accomplishments

What happens when you know the internet from A to Z? In Steven Webster's case, you write and then star in one of the first-ever internet how-to videos in a joint venture with Concentric Corporation. "Internet A to Z" sold thousands of copies via a direct response TV campaign he co-wrote.

While live radio remotes are perhaps a dime a dozen (we have arranged over 400 of them), one of the lesser known benefits of local market radio promotions is all the free stuff radio stations pass on to their clients. On one occasion, our staff received four Rolling Stones tickets from a grateful station. We arranged a one-day raffle at a Chicago men's clothing store. The event sparked a single day sales record at the store, proving once again that the best things in life are free!

Our CEO's innovative use of cash register tape as an in-store promotional medium turned an otherwise humdrum test of a loyalty program into an Atlanta area media event. A complicated customer reward program required customers to redeem receipts to get free stuff. Steven changed the words printed on store receipts from "Thank you for shopping at Sears" to "Redeem this receipt for free prizes!" Simple, yet wildly effective.

more accomplishments